Magazine print ads
Clients Variety & LA Mag Year 2023-2024
Support+Feed, a non-profit in the climate and food insecurity sector, needed ads for Variety and LA Magazine based on two concepts. One is about volunteering opportunities, and the other is geared to a specific demographic about their new catering service capabilities, which have the potential to make a significant impact. Both were to share statistics that showcase the effect and need within our communities for support.
Key Results:
- Paid circulation for the weekly Variety magazine in 2023 was 85,300. Each copy of each Variety issue is read by an average of three people, with an estimated total readership of 255,900.
- LA Magazine has more than 800,000 monthly readers and 140,000 monthly subscribers.
Decks for CPG brand
Clients OMNI foods Year 2022
OMNI Foods is an acclaimed, internationally recognized brand that was eager to expand its footprint in the United States. They approached me to create compelling decks to elevate their food service and retail offerings and to successfully launch and promote their exciting new seafood line.
Recipe cards
Clients Support+Feed / OMNI Foods
Leave-behinds can be an important marketing tool. For two clients with very different aesthetics, recipe cards proved to be an effective way to engage their audiences—one focused on promoting their products, while the other aimed to provide simple recipe solutions for those facing food insecurity
Personal invitations
Client Me Year 2022
Stepping into my client’s shoes and taking on the task of creating wedding invitations turned out to be much more challenging than I anticipated. With my design knowledge and expertise, I decided to create a creative brief to help refine the look and feel of the invitations. Ultimately, I opted for a minimalistic twist on modern chic, incorporating gold foil for the highlighted text.
Key Results:
- Increased visibility across fridges, counters, and office walls.
- An overwhelmingly high percentage of congratulations received.
Diverse range of printed, targeted assets
Client Danaher Corp (OpCo: Implant Direct) Year 2017
During my time working in-house at Danaher Corporation, I had the opportunity to create a diverse range of high-quality marketing materials. This includes engaging packaging designs, eye-catching posters, compelling advertisements, informative brochures, and visually appealing leaflets with a specific sector. Additionally, I produced various pieces of branded content, such as professional letterheads and distinctive business cards, all tailored to represent the entire operating company effectively.
Key Results:
- Fostered stronger relationships with vendors through improved communication and collaboration
- Achieved heightened visibility within the organization, contributing to a greater awareness of our brand and initiatives
Print ads for iconic brand
Client L’Oreal (McCann Erickson)
Year 2008
One of my earliest experiences as a Junior Art Director occurred with the esteemed L’Oréal team at McCann Erickson, NY. I had the opportunity to collaborate closely with the Art Director and the Creative Director, engaging in the intricate process of editing and crafting ads for this iconic beauty brand.
Throughout this role, I witnessed firsthand the power of creativity in influencing consumer perception and brand identity.
Key Achievements:
- Successfully increased the visibility and reach of several high-impact campaigns.
- Contributed to the agency's growing knowledge base, enhancing our collective expertise in beauty marketing.
- Developed a deeper understanding of client relations, fostering strong partnerships that translated into successful project outcomes.
- Gained invaluable experience in teamwork, effectively managing timelines and balancing workloads to meet demanding project deadlines.