Billie Eilish & Support+Feed Present Overheated event
Client Overheated
Year 2022/2024
Initially launched in the UK at the O2 arena, the event brings together “climate activists, thought leaders, artists, and inspiring voices” in front of a live audience for discussions, community building, and resources to help tackle the climate crisis.
The event is also livestreamed globally via Eilish’s Official YouTube Channel.
As the Creative Director for the event since inception, I have worked on all assets, including the creation and upkeep of the website, panel cards, lower thirds, LED banners, arena graphics, the Imperfect Manifesto and the logo (excluding the newer globe and logo done by Ivan Minsloff).
Key Results:
- The O2 arena made improvements to their sustainability measures (the biggest arena in the UK)
- The live stream for Atlanta 2024 (U.S debut) reached over half a million
- The website had a +1,450% increase for the Atlanta
- Multiple publication write-ups
- Partnership with WeTransfer on the production of the Imperfect Advocate Manifesto
- Global reach
- More cities added for 2025 due to the success
Advanced marketing techniques for outstanding results
Client Third and Grove
Year 2019-2022
Third and Grove is a small, award-winning web design agency that originally hired me for my expertise in social media contracting. Over the course of four years, I broadened my role to include content writing, marketing, knowledge of WordPress and Drupal, email marketing, web policies and best practices, and coordination for award shows.
Key Results:
- Increased social media engagement
- Boosted content production and audience engagement
- Expanded marketing initiatives
- Consistent delivery of newsletters
You can check out a few of my articles here
Brand guidelines for CPG brand
Client OMNI Foods
Year 2022
OMNI Foods is a well-known, internationally recognized, plant-based meat alternative looking to expand its presence in the United States. Following a recent logo and packaging rebrand, the company needed consistent branding across all platforms. I believe it’s vital, not only for design, but for understanding the brand, especially the use of their name being clearly defined and understood internally and externally; options like OMNI, Omni, OMNIFOODS, OmniFoods, and Omni foods can lead to confusion. Establishing brand guidelines is crucial for ensuring consistency and clarity; benefiting both internal teams and external stakeholders.
Strategic creative direction for an esteemed restaurant brand
Client Nic’s on Beverly
Year 2021-2023
Nic’s on Beverly was a highly regarded, upscale restaurant frequented by the Los Angeles elite and supported by notable investors. They approached me to redesign their menu and website. Based on one inspirational image they provided, I created three mockups. They selected one of the designs in the first round, and we proceeded from there. I redesigned their website and subsequently became a monthly contractor.
Key Results:
- Increased web traffic and extended page views
- Positive customer reviews regarding the menus
- Consistent design and a cohesive theme
The next strategic move for any brand
Client Support+Feed
Year 2022
For any brand, anywhere, brand guidelines are not just a step, but a crucial foundation in the marketing process. For Support+Feed, a non-profit working to combat the climate crisis and food insecurity by working toward a global shift to an equitable, plant-based food system, their brand needed to evolve as they began to solidify their footprint. I worked off their current brand colors, philosophies, and mission statement to create a bold, minimalistic, modern feel.
Key Results:
- Increased shares among collaborators and partners from AMEX to Popsocket and many in between
- Consistent understanding of Support+Feed branding
A global campaign amassing thousands of pledge takers
Client Support+Feed
Year 2021-Present
A core marketing strategy for Support+Feed is their Pledge campaign. Pledge to eat one plant-based meal for 30 days, and you can save 78% of your carbon footprint, 70% of global house gas emissions, and 51% of your water footprint. By taking the pledge, you are not just making a personal commitment, you are becoming a vital part of Support+Feed's mission to combat the climate crisis and food insecurity. Your actions contribute to a global shift to an equitable, plant-based food system.
As the Creative Director, I play a pivotal role in shaping the Support+Feed brand and content strategy. I create content across various platforms, including landing page, website, social media, email, and long-form, to ensure our message reaches our target demographic effectively and resonates with them.
Key Results:
- Global reach with thousands and thousands of pledge-takers.
- Collaborations with world-renowned activists, celebrities, political figures, and singers.
- Tabling on multiple tours and festivals including; Billie Eilish, Metallica, Paramore, Blink-182, Coachella, Lollapalooza, Outside Lands, Something in the Water and Odesza.
- Partnerships with universally well-known top companies and brands.
Olympic athletes unite
Client Switch4Good
Year 2019
I joined the organization as a contracted social media strategist, but it soon became clear that my additional skills were essential for this new non-profit. I leveraged my diverse expertise to create digital advertisements, printed handouts, digital assets, and brand guidelines.
Key Results:
- Supported and endorsed by Olympic athletes
- Contributed to the launch of a globally recognized non-profit organization